The Ally team was impressed by an event that Sean had set up in Detroit with Puma, where he invited budding entrepreneurs to design a sneaker, and used it as a template to start a similar contest in the finance realm. Ally Financial, too, has its roots in Motor City it started as GMAC, or General Motors Acceptance Corporation, helping auto dealers and buyers with financing. It started in Detroit, Big Sean’s hometown, and a frequent topic of pride in his songs. The journey to Fintropolis began with an annual competition that Ally Financial developed with the Sean Anderson Foundation and the Thurgood Marshall College Fund. And so launched Fintropolis, which young, virtual explorers can now play at home or in school, to make them better prepared for life’s pecuniary necessities.

Four interns from that debut year came up with a bold idea: to create a brand-new world in the video game Minecraft, which would teach middle-school kids to be financially literate. Since 2019, musician Big Sean’s nonprofit foundation has worked with Ally Financial to place minority college students into internships, and onto a path toward economic success. It turns out that the unlikely answer to this omission was a multi-platinum-selling rapper and the most popular video game of all time.

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